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Lecest – Knowledge from biochemistry and nutrition for your health

The term  edubily  is derived from the English words  "education"  and  "biology  ." Using biochemistry knowledge, we want to help people realize their full potential. Meet the people behind the edubily® brand.

The founders & managing directors

  • Chris Michalk

    Manages the company's scientific development, positioning, and communications. Develops products based on the latest findings, formulates recipes, and ensures the highest quality standards. He has authored over a thousand articles and now increasingly shares his knowledge with the team, ensuring that complex content is communicated in an understandable way.

  • Phil Böhm

    Drives strategic development with a focus on marketing and product realization. Ensures that products are not only developed but also efficiently produced, stored, and available. Link sales, partnerships, and brand strategy to secure growth and long-term market position.

    We don't need dogmas, but a deep understanding of biochemistry. Only then can we take our health into our own hands.

    • Franziska Pförtner

      As Head of Marketing & Business Development, she manages marketing, develops growth strategies, analyzes market trends, and identifies new business opportunities. She drives the further development of Vitasauri® and ensures a strong market position.

    • Irina Mokin

      As Head of Operations, she manages the further development of internal structures, defines and optimizes processes, supports change and transformation projects, and ensures efficient workflows. She also promotes knowledge transfer and clear communication within the team.

    • Margret Böhm

      As Head of Finance, she ensures that finances run smoothly – from seamless payment transactions to meticulous invoice auditing. With her eye for detail, she maintains financial oversight and ensures that everything is in the right place.

      • Annika Speidel

        Asa biochemist and Team Lead Science,she researches scientific findings and translates them into understandable content for social media, newsletters, and blogs. She answers technical customer inquiries, advises athletes, and develops effective product formulations.

      • Franziska Hauer

        Asa nutritionist, she researches and creates well-founded content, answers technical customer questions about pregnancy and children, and develops new products – always scientifically sound and practical.

      • Alexandra Etl

        Asa science writer,he creates scientific and popular science content, researches current studies and works with internal and external experts to present complex topics in a well-founded and understandable manner.

      • Imke Helmus

        As ascience writer,she transforms scientific findings into well-founded content. She researches current studies, answers technical customer inquiries, and supports product communication in various formats.

        • Fruzsina Majer

          As a design expert,she supportsthe team in all creative areas – from packaging design to web and print design and the implementation of online and offline measures.

        • Jason Martin

          As Marketing Manager, she oversees the development of ad creatives and ensures that advertising materials are designed with performance in mind. She supports the team as a marketing all-rounder and coordinates discount campaigns and cross-channel activities.

        • Maximilian Finger

          As a Shopify Store Manager,you will manage the online store, optimize content and processes, and ensure a smooth user experience and continuous development of the store.

        • Peter Britz

          Asa Returns Manager,you will ensure the smooth processing of returns and keep track of unexpected shipping challenges – whether packages don't arrive or products are returned.

          This is us – this is Lecest®

          Yes, edubily® has been on the market since 2015 and is your renowned partner for high-quality nutritional supplements. That's ten years of unique experience that we draw on every day. 

          The company is still managed today by its two founders, Chris – a biochemist – and Phil – a trained sports journalist/manager – who have always been fascinated by the interactions between the environment and the body and who have made it their mission to explain these interactions to people in simple language. 

          A good lifestyle includes more than just community—that is, close relationships with others—connection with nature, plenty of exercise, and eating right. Proper nutritional supplementation can help prevent nutrient deficiencies and is therefore an essential piece of the puzzle for a healthy life. 

          Lecest® is more than just a dietary supplement provider 

          Our story stems from our blog, originally called lecest . The name is a combination of the two English words " education" and " biology ." For us, this name has always been our mission: We see our mission not only as offering the best nutritional supplements, but also as creating high-quality content derived from modern research that benefits people in the long term. 

          Want to explore the past ten years? Then feel free to read our blog at genetics-maximum.de. :-) 

          We do it differently – but especially with us 

          We want to consume our products ourselves – and we are absolutely determined to offer our customers the best quality. Our goal is nothing less than bringing the highest-quality raw materials to market. We spare no effort in developing unique recipes with our scientists and, together with our producers, go to great lengths to offer the highest-quality ingredients. 

          We achieve all of this with our team of highly motivated and well-trained employees who all share this common goal.